Exclusive: Rihanna’s Plans To Grow Her Own Fashion Empire

23 Jun

Rihanna is reportedly set to launch new label $CHOOL KILLS.

The singer has never kept her style under wraps and often flaunts her toned figure in revealing clothes, as well as uploading endless bikini shots on her social media accounts.

Last month Rihanna’s company Roraj Trade, LLC filed an application at the US Patent and Trademarks Office for a new brand called $CHOOL KILLS, a label that will apparently start life as an accessories line.

“Rihanna has plans to create a fashion empire. She sees herself as a completely unique brand and the last year has been all about setting herself up for this,” an insider told British magazine Grazia.

“$CHOOL KILLS will be an accessories range covering everything from tote bags to purse and, later on, fashion. She still loves the music, and it’s what launched her, but this is her focus right now.”

Last month Rihanna was snapped in New York with a T-shirt emblazoned with School Kills on the front, giving fans a hint of what’s to come.

This isn’t Rihanna’s first foray into fashion; she’s previously collaborated with UK retailer River Island for numerous collections.

“Rihanna has already had a successful clothing line with River Island and is not limiting herself to just music and touring for the rest of her life. She will continue to release singles and albums, but she’s had plans in place to expand in other areas, like fashion, for a good few years now,” the insider noted.

Victoria Beckham has paved the way for popstars to start their own style careers, and her eponymous label is now a fashion favourite.

It seems as though Rihanna is taking note from elegant Victoria by toning down her raunchy image in recent months.

“This has been a conscious decision by Rihanna so that she is taken seriously,” the source said.

 

Source: Belfast 

 

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